Immersion Journeys in Italy, France and Spain
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Our Story

Pam Mercer and Sam Hilt, a couple from Sonoma County, California, visited Tuscany for the first time in 1991. We fell in love with the landscapes, the art, the amazing food and, most of all, the generous and warm Italian people. After our first taste of Italy, we kept coming back every summer, and stayed as long as we could… And soon we began to discover the most beautiful corners of Italy, France and Spain.

Meanwhile, Sam was working toward his doctorate in art history, and he wrote his dissertation on Florentine Renaissance art. In 1997 a friend of ours—who was a graduate school dean and knew of our passion for Tuscany—invited us to lead her school’s annual alumni tour in Tuscany.
By that time, we had spent enough summers in Tuscany to know exactly what we wanted to share with our first group of travelers. So we chose our favorite restaurants, most interesting guides, great hotels, special places to visit—and that was the beginning of Tuscany Tours! 
Arno Ponte Vecchio Uffizi Florence
Annual Village Festival Asciano Tuscany
Wine Tasting Room at Ricasoli Vineyards
Tuscany Tours grew slowly and steadily from that first summer tour in Florence to a company that offers twelve to eighteen scheduled tours every year and plans trips for hundreds of clients to various destinations throughout Italy, France and Spain.

Our business has grown organically. We traveled extensively in Italy, France and Spain. One thing lead to another. We met amazing tour guides and brought them on board as tour leaders. We took advantage of the network that we’ve developed over the past 25 + years to open doors for our travelers. We developed a team of talented travel planners, led by Karen Embrey; all of them love creating amazing one-of-a-kind memories for our independent travelers.

Our goal is to put experiences together in the way that creates the most stimulating and rewarding experience possible for our travelers.

When you travel with us you step into real lives, and you enter into a web of relationships with some remarkable, gifted people.

If you've always avoided tours because you didn't want to be on the outside looking in but wanted to feel a part of the places you travel, come with us!


Learn About Our Private Trip Planning Services.

Tuscany
Amalfi Coast
Provence
Northern Italy
Sicily
Immersion Journeys in Italy, France and Spain
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1-800-634-3460

120 Fourth Street, Ste. 1071
Petaluma, CA 94953 USA


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TuscanyTours · 120 Fourth Street, Ste. 1071 · Petaluma CA 94953 · 800-634-3460
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